After a successful build your WordPress plugin or theme will be published as a new release and it is ready for distribution.
Private or public
If your Wordup project is saved as a public project, all your releases will be publicly available for everybody on the internet.
Usually we recommend to make your project private. If you have a private project all your project data and releases of your project will be secure and can be only accessed with a secure token.
On each project you can create so called product keys. With these product keys you can give your clients or WordPress installations access to your releases.
Note: A Product key gives only access to releases, no other data of your project is accessible with these keys.